Initial Proposal

Group name : Georgetown

Group members :

Hong Shi Yun (Group Leader),

Lim Lee Shan,

Tong Siew Ching,

Chai Yee Ying,

Auis Mildred Ndabambi

Objective :

1. To understanding more about Georgetown Penang.

2. To know more about the culture and heritage of Georgetown Penang.

Topics:

· Introduction (Hong Shi Yun)

· History (Tong Siew Ching)

· Location & Activity (Lim Lee Shan)

· Living Heritage & Traditional Trades (Chai Yee Ying)

· Food Paradise (Auis Mildred Ndabambi)

Description :

Featuring residential and commercial buildings, George Town represents the British era from the end of the 18th century. This town constitute a unique architectural and cultural townscape without parallel anywhere in East and Southeast Asia. Our website will let everyone to know more about the history, culture, and heritage of Georgetown.

Demographics of the end-user :

1. Our website is design for target users of 20-30 years old both male and female. Our target are young adults thus our design will be more creative and bright-colored to attract the young people.

2. We are also target people who have interests in culture and heritage. This is because Georgetown Penang is a state in Malaysia which have a lot of history background and geographical location.

Reference:

http://advertising.microsoft.com/ad-network/audience/young-adults

http://www.ehow.com/how_5084025_define-target-audience.html